Flagship programme
SKAN Signal Craft
A six-module desk for people who already own an app’s measurement stack and need Privacy-Safe Mobile Measurement that finance and counsel can both read.
What you leave with
- A conversion-value map with named conflicts, not a dumped MMP template.
- A glossary for coarse postbacks your analysts can paste into a weekly pack.
- A written limit: which revenue claims you will not make from SKAN alone.
- Draft answers for App Store privacy nutrition questions that match the SDK you actually ship.
Modules
1. What the postback actually contains
Source app, conversion value, coarse value, and the 24–48 hour timer. We read redacted production copies, not slides of the happy path.
2. Six bits, then the argument
Assigning values for trial start, paywall view, and first purchase. The room decides what is dropped. Loyalty streaks usually lose.
3. MMP copy versus first-party copy
Where the vendor’s “SKAN ROAS” column is a model, and how to keep a first-party log that does not re-identify users.
4. Modeled conversion hygiene
When to publish an estimate, when to withhold it, and how a media-mix change quietly invalidates last quarter’s lift.
5. Store labels and review questions
Aligning nutrition-label language with the SDK inventory. We treat mismatch as a ship blocker, not a copy tweak.
6. The Monday pack
One page for a GB stakeholder: claimed, qualified, refused. You present it; the cohort marks where it still overreaches.
Instructor
Helen Rowe spent nine years in mobile measurement at two London publishers before joining Api Layerhub. She still reviews conversion schemas for a small set of GB apps and teaches the live desk from Stoughton.
Fees (informational)
Live cohort seat: £1,280. Annotated recordings and worksheets without live desks: £640. Company packs of four seats: £4,400. This site does not take payment; seats are confirmed by email after a short fit call.
A real limitation
SKAN Signal Craft will not restore campaign-level ROAS at the granularity you had with IDFA. If your media team’s bonus still depends on that grain, the course will feel like a demotion. We say so in week one so nobody spends six weeks waiting for a loophole.
Notes from past seats
Helen made us delete three events we were proud of. Painful. The postback then matched what Support was seeing on trial starts.
★★★★★
The board-pack module is the piece I still reuse. The conversion-value homework is fiddly if your event names are a mess — tidy those first.
Questions
Do I need an MMP already?
Yes. We assume you can export a schema and a sample of postbacks. We do not teach MMP procurement.
Is Android covered?
Only as contrast. Android Privacy Sandbox Desk is a separate enquiry programme.
What if our legal team forbids modeled numbers entirely?
Then module four becomes a drafting session on how to report SKAN-only, with wider confidence intervals. That is a valid outcome, not a failed cohort.
Can SKAN recover user-level journeys?
No. That is the limitation we keep on the syllabus so it cannot be bargained away in a sales call.